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About
Behind the mouse.

Hello, I’m Itzel.
I’m a brand and visual designer from Mexico, based in Amsterdam, with 6+ years of design experience.
I turn complex products into clear visual stories, and I build the systems that let them scale across every channel without losing craft.
My work spans visual identities, event design, rebrands and campaign creative, often working with global teams across time zones.
I care about design that looks premium and performs, creative that’s measured, not just admired.
Let’s connect—I’m always open to new collaborations, ideas, and creative opportunities.
Expertise
Visual identity systems
Campaign & launch creative
Art direction
Paid social & performance creative
Design systems & guidelines
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